"I started this business because I wanted to break boundaries. I didn't want to be just another hijab business carrying 100 different colors. I wanted to represent something that sparked creativity & intellect- something women in different fields could appreciate. I wanted to create a new norm in both the product and in the industry itself.
That's why I work with models who aren't just the typical "Westernized" standard of beauty and are all shades, religions, and sizes. That's why our scarves feature elements of art, science, and creativity. I want to be able to represent you.
Because anyone can just head anywhere. The goal is to head 'somewear' above and beyond."